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Briefing
You send the discussion guide and speaker key. We align our team on convention and pseudonyms.
← All services Research & interviews
Focus group and depth interview transcripts
UX research, market research, ethnographic studies, and academic interviews. Strict speaker tagging, optional anonymization, and formats that drop straight into NVivo, Atlas.ti, MAXQDA, or Dovetail.
What you get
Concrete deliverables — not promises. Every order ships with these or your money back.
- Speaker IDs (P1, P2, Moderator) or named speakers — your choice
- Anonymization pass (PII removal) for IRB-sensitive work
- Verbatim or smoothed (clean-read) output
- Timestamps for direct video reference
- Output formats: DOCX, RTF, plain text, NVivo XML
- Bulk pricing for longitudinal studies
How it works
Same workflow for every order — adapted to your file’s specifics during the briefing call.
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Two-pass transcription
First pass for content, second pass for accuracy and speaker labeling.
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Anonymization
Optional. We strip names, locations, employer mentions, and other identifiers per your scheme.
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Delivery
Per-session files plus a master spreadsheet of metadata for your analysis tool.
Pricing
Use these rates as a starting point. Final estimate locks in once we hear the audio.
One-on-one interview Two speakers, clear audio
$0.10 / min
Focus group (4-8 participants) Crosstalk and overlapping speech
$0.15 / min
Anonymization pass PII removal per your scheme
+$0.03 / min
NVivo / Dovetail import format Free with any order
$0
Common questions
The questions most buyers ask before sending the first file. Plain-English answers.
Can you anonymize transcripts for IRB compliance?
Yes. We strip names, locations, employers, and any other identifiers you specify. The anonymization scheme is reviewed against your IRB protocol before we start.
What output works best with NVivo or Atlas.ti?
DOCX with speaker IDs in the format you specify. We can also export the NVivo XML import format if you supply your project schema.
Do you handle non-English research interviews?
Yes for English and Russian directly. We can subcontract other languages — let us know in the brief and we'll quote.
Related reading
Articles that go deeper on the workflows behind this service.
Running a research study?
Tell us about your protocol and we'll quote per session.